Keywords are words and keyphrases that people type in the search engine directories like Google, MSN, Yahoo, etc. to search information they need. If your site is optimized with that same keyword and has lots of sites linking to it, there may be a chance that your site will show-up on the first five pages of results.

Submitting your sites to the search engines will not guarantee that your site will rank high on those search engine directories. No site will appear on the first page of search engine that does not have any single incoming link pointing to it. If you want to boost your search engine ranking, your site needs to have lots of sites linking to it… and those sites that you should linked to should be, as much as possible relevant to the theme of your site. Think of each link as a vote or a recommendation from other sites. The more votes, the higher your site will rank for your chosen keywords.

Next time, let’s discuss how you can use those keyword to build your link and how to choose the sites you would want to link to.