In order for your site to be seen, it should appear in different intersections of the internet. It must have its strategic position in online advertising (whatever form it is), search engines, and links. But how do you build links to your site? If you are serious about your success, you know that link building is a prerequisite and not a choice. Without a link, you will be just depending only on someone typing your website address on the address bar of their browsers, also known
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As the search engines are evolving each and every day, it’s getting harder and harder to get top search engine rankings.

The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it’s absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.

Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.

These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:

1. The age of the website linking to you
2. The Page Rank of the website linking to you

With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.

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I am going to talk about Google back links as Google is considered as the most important among all other search engines.ÂÂ

If you are trying to rank for Google, you are going to need more patience.   You would not expect any new website to rank for a very competitive keywords for at least months.   During the Jagger update in November 2005, Google has changed its algorithm in ranking websites and only their engineers know exactly what has been changed. According to the studies made by search engine companies, the following aspects believed to have changed during the update:

1. Value of your website’s incoming links
2. The anchor text used in the incoming links
3. Content of the page of incoming links
4. How keyword are used in the anchor text
5. Age of the incoming links
6. Relevancy of the sites linking to you
7. Directory links
8. Value of reciprocal links
9. Sandbox effect / age of your site, domain registration date
10. Number of pages your site have.
11. Frequency of fresh content update
12. Canonical / sub domains, sub-sub domains
13. IP numbers of sites linking to your site
14. Duplicate content on same site or on multiple domains
15. Over-optimization, excessive text markup
16. Readability of your site to search engine robots.

If you want to know the proven methods for Successful Search Engine Marketing, the best thing that you have to know is to understand how search engines behave. Google treats sites differently as compared to Yahoo and MSN. You may rank high in Yahoo but may not in Google. Achieving a top ranking in Google is not an easy task but if you would start to understand how search engines work, you will save a lot of time doing it.

If you are new to SEO, I would recommend downloading this two free e-book. Download your free SEOebook now.